Just Create a Data Feed… Yeah Right.

September 2, 2009

Product data feed optimization is simple.  All you have to do is figure out if you can generate a feed from within your e-commerce platform that will perfectly map your product’s attributes to accepted and required attribute fields of each comparison shopping engine.  If that can’t be done, you need to find a way to gather the required information and set up a feed on your own.  The majority of CSE’s will accept a data feed in one of three [...]
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Social Networks & Social Media Marketing: The Chicken or the Egg?

July 14, 2009

I find it curious that there are many “experts” of social media marketing and social networking that never seem to make the connection between the two.  It makes me wonder if I am missing something.  

I have read posts by the very knowledgeable Chris Brogan who have likened the development of your social network to a secret fight club (see post at http://www.chrisbrogan.com/the-secret-fight-club/) and pointed out a successful network is one made of real people, with real connections. [...]
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Pay Per Click Fraud Leaves Internet Marketers Looking for Better Solutions

May 15, 2009

In the New York Times this week, Susanna Hamner relayed some great information to readers about the true effects of click fraud, related to pay per click advertising. In her article, Hamner focuses on the automotive retailer industry and points to a substantial number of advertising pay per clicks that originate in locations where these retailers are not doing business, such as Bulgaria and Indonesia.

One point that Hamner makes soundly, is that Google and Yahoo differ in reporting to their [...]
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How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results

May 7, 2009

Following is a great article on the need to maximize your exposure in top CSE’s (Comparison Shopping Engines) using data feed optimization.  One thing, though…  For the novice, this is a great article about what needs to be done but does not explain HOW to make this happen.

Excerpts taken from http://searchengineland.com/how-to-optimize-feeds-to-maximize-your-exposure-in-shopping-engine-results-18505

May 6, 2009 at 1:38pm ET by Arpana Tiwari

Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products and make [...]
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