How TheFind.com is Redefining Comparison Shopping Search

July 16, 2010

TheFind: Defined

TheFind.com started from humble beginnings like many successful businesses before it.  An entrepreneur with seven successful ventures behind him listened to his wife softly vent about how difficult it was to not only find products and prices but also adequate merchant details and policies while shopping online.

The entrepreneur, in an effort to help his wife obtain a more fulfilling shopping experience did what every good Silicon Valley entrepreneur and husband would do… he designed a shopping engine.

Siva Kumar’s “honey-do” [...]
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Green Comparison Shopping Engine Offers Inexpensive & Easy Advertising with Emphasis on Shopping Experience

April 22, 2010

Pristine Planet Comparison Shopping Engine & CEO Profile

Pristine Planet is a comparison shopping engine that maintains a sustainable and green product focus. Launched in 2004, it was the first shopping site of its kind. Today, with the increasing appeal and momentum of green-commerce search, Pristine Planet is poised to help a new generation of socially-conscious merchants and consumers connect within comparison shopping. 

The very foundation of Pristine Planet was born of the 1999 movie “Office Space”. Founder and [...]
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Data Feed Optimization Discussion – Palo Alto – SVAMA

February 18, 2010

The Silicon Valley American Marketing Association is hosting a discussion on Data Feed Optimization as part of an explosive e-commerce marketing plan.  If you are in the Palo Alto area and can swing it, you should not miss the Web Strategy Morning Forum.

From the SVAMA event description -

“E-Commerce sales are skyrocketing. Comparison Shopping Engines are the new shopping malls. Window shopping is now Microsoft Windows shopping. Prepare your e-commerce business for what’s next.

Linda Bateman of VerticalRail.com will host a discussion [...]
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Become.com – Affinity Index Ranking Technology is Patent Approved

January 12, 2010

Become.com has had their Affinity Index Ranking (AIR™) technology patent approved by the US Patent Office.

That is the news out of the Sunnyvale, California headquarters.  It is big too, as Become.com is a fast growing comparison shopping engine who prides itself on this technology. This technology assigns relative rank values to links (web pages) by analyzing quality points in a nodal network.

“Rather than rank pages based on keyword saturation and position, AIR provides the most relevant pages higher positioning [...]
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Yahoo! Shuts Down Submit API. Developers Forced to Apply with Pricegrabber

January 11, 2010

So all you developer types who have been keen on the Yahoo! Shopping Product Submit API… step forward and get your new permissions from Pricegrabber.  Better hurry though, as you have until March 11, 2010 to make the adjustment. Welcome to another round of Yahoo! outsourcing.

Announced earlier today,  search engine giant Yahoo!, entered into what they call a “strategic partnership” with the well known comparison shopping engine, Pricegrabber,  to power the Shopping Web Services API, including Shopping Results (the “Yahoo! [...]
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What is Data Feed Optimization or… "Data Feed Optimization, we already do Search Engine Optimization?"

December 30, 2009

E-commerce marketing is experiencing a welcomed re-birth, and it only stands to get better. With the combination of emerging technologies, m-commerce, social commerce and comparison shopping engine opportunities, it’s becoming hard for even the most seasoned e-tailer to know if they are doing everything they can to stay ahead of the competition.

When Google Product Search began using a relevancy algorithm (2008) to determine product-specific search results, the landscape of comparison shopping changed. This landmark change which determines how and why [...]
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SortPrice and the Facebook Wishlist

December 22, 2009

Sounds like the title to a children’s book.  The potential ramifications certainly point to thousands of Facebook users suddenly giddy with child-like excitement upon receiving notification that the special item they have had on their wishlist is now available at the price they are willing to pay. And it is a simple Facebook Application.  So right there in my toolbar, I now see every application that can get me through any day: Farmville, Mafia Wars, Bejeweled Blitz, Foodfight and now… Wishlist.

Wishlist. [...]
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Comparison Shopping Engine Holiday Rate Changes

November 4, 2009

‘Tis the season!

For e-commerce stores, that simply means being aware of the annual tradition of comparison shopping engines hiking up their costs per click. In an effort to capture a bit of their own holiday glee, CSE’s like Pricegrabber, NexTag and Shopzilla raise their rates by as much as 25%.

How does that work?

Cost Per Click – Bid Model:

If you list products in NexTag, under the TOYS category, your normal minimum bid is 25 cents per click.  During the holiday shopping [...]
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It's November… Do you Know Where Your Products Are?

November 2, 2009

The holiday shopping season is already underway.  Long gone is the time that  holiday shopping kicked off the day after Thanksgiving.  Retail shelves are already full of holiday offerings.  What is amazing is that shopping carts are already full of holiday products.

I ventured into the local Walmart on Halloween fully expecting aisles full of families gathering that last bag of candy in preparation for evening festivities. I was truly shocked. The gardening section of the store had already been transformed into [...]
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Unusual E-Commerce Product of the Day

October 8, 2009

When a person, such as I, researches comparison shopping engines like Google Product Search as much as I do, one is bound to come upon those special products that makes you scratch your head in consumer wonderment.

Over the next few months, I will bring you prime examples of just those types of products.  Please… (and I really mean this) subscribe to our Side Tracked section here and offer up your findings as well so we can all share in a [...]
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