Comparison Shopping Engines

Become.com – Affinity Index Ranking Technology is Patent Approved

January 12, 2010

Become.com has had their Affinity Index Ranking (AIR™) technology patent approved by the US Patent Office.

That is the news out of the Sunnyvale, California headquarters.  It is big too, as Become.com is a fast growing comparison shopping engine who prides itself on this technology. This technology assigns relative rank values to links (web pages) by analyzing quality points in a nodal network.

“Rather than rank pages based on keyword saturation and position, AIR provides the most relevant pages higher positioning [...]
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Yahoo! Shuts Down Submit API. Developers Forced to Apply with Pricegrabber

January 11, 2010

So all you developer types who have been keen on the Yahoo! Shopping Product Submit API… step forward and get your new permissions from Pricegrabber.  Better hurry though, as you have until March 11, 2010 to make the adjustment. Welcome to another round of Yahoo! outsourcing.

Announced earlier today,  search engine giant Yahoo!, entered into what they call a “strategic partnership” with the well known comparison shopping engine, Pricegrabber,  to power the Shopping Web Services API, including Shopping Results (the “Yahoo! [...]
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What is Data Feed Optimization or… "Data Feed Optimization, we already do Search Engine Optimization?"

December 30, 2009

E-commerce marketing is experiencing a welcomed re-birth, and it only stands to get better. With the combination of emerging technologies, m-commerce, social commerce and comparison shopping engine opportunities, it’s becoming hard for even the most seasoned e-tailer to know if they are doing everything they can to stay ahead of the competition.

When Google Product Search began using a relevancy algorithm (2008) to determine product-specific search results, the landscape of comparison shopping changed. This landmark change which determines how and why [...]
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SortPrice and the Facebook Wishlist

December 22, 2009

Sounds like the title to a children’s book.  The potential ramifications certainly point to thousands of Facebook users suddenly giddy with child-like excitement upon receiving notification that the special item they have had on their wishlist is now available at the price they are willing to pay. And it is a simple Facebook Application.  So right there in my toolbar, I now see every application that can get me through any day: Farmville, Mafia Wars, Bejeweled Blitz, Foodfight and now… Wishlist.

Wishlist. [...]
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Comparison Shopping Engine Holiday Rate Changes

November 4, 2009

‘Tis the season!

For e-commerce stores, that simply means being aware of the annual tradition of comparison shopping engines hiking up their costs per click. In an effort to capture a bit of their own holiday glee, CSE’s like Pricegrabber, NexTag and Shopzilla raise their rates by as much as 25%.

How does that work?

Cost Per Click – Bid Model:

If you list products in NexTag, under the TOYS category, your normal minimum bid is 25 cents per click.  During the holiday shopping [...]
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It's November… Do you Know Where Your Products Are?

November 2, 2009

The holiday shopping season is already underway.  Long gone is the time that  holiday shopping kicked off the day after Thanksgiving.  Retail shelves are already full of holiday offerings.  What is amazing is that shopping carts are already full of holiday products.

I ventured into the local Walmart on Halloween fully expecting aisles full of families gathering that last bag of candy in preparation for evening festivities. I was truly shocked. The gardening section of the store had already been transformed into [...]
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Just Create a Data Feed… Yeah Right.

September 2, 2009

Product data feed optimization is simple.  All you have to do is figure out if you can generate a feed from within your e-commerce platform that will perfectly map your product’s attributes to accepted and required attribute fields of each comparison shopping engine.  If that can’t be done, you need to find a way to gather the required information and set up a feed on your own.  The majority of CSE’s will accept a data feed in one of three [...]
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How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results

May 7, 2009

Following is a great article on the need to maximize your exposure in top CSE’s (Comparison Shopping Engines) using data feed optimization.  One thing, though…  For the novice, this is a great article about what needs to be done but does not explain HOW to make this happen.

Excerpts taken from http://searchengineland.com/how-to-optimize-feeds-to-maximize-your-exposure-in-shopping-engine-results-18505

May 6, 2009 at 1:38pm ET by Arpana Tiwari

Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products and make [...]
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